Choosing the Right Equipment

All Ponds (Components) are Not Created Equal

At Cool Ponds, we eat, breathe and sleep water features. We love them. We have them at home; we vacation around water; we’re just crazy about water! And we want to make sure that you have an awesome water experience as well. We work very hard to find the best products and procedures to make sure you spend time enjoying your pond and not working on it. I couldn’t be more emphatic about this! We don’t want to work on our water features in our time off of work either. So we can guarantee that the products we sell and install will be the best for you both in that they’re low maintenance and provide exceptional value.

Even though we’re a family business and we have a lot of fun (I do mean a lot!), we try to stay professional.  Part of that professionalism is not talking poorly about competition or products that we don’t carry, that being said — oh my gosh!!! It makes me very angry when customers are taken advantage of. While I’m writing this, our crew is busy fixing a pond that was installed by another pond professional. They paid $35,000 for it originally and it needs an additional $21,000 in work from us! What really got me going to write this article is the skimmer that was originally installed on this pond. Frankly, it’s crap. It has no filtering capacity what-so-ever. The sad part is it’s from a manufacturer that we use but it’s the lowest end of the spectrum… cheap, cheap, cheap. When it comes to pond products, you seriously get what you pay for. Unfortunately, these customers weren’t aware of what was being installed. They trusted this company. Their money was totally wasted on this skimmer. It does nothing but protect the pump. There’s no filtering capacity at all.

Just like any business, we get a lot of folks coming to us asking for advice and education and then they purchase their products elsewhere… the internet usually. How do we know? Well they usually tell us, believe it or not.  The problem is this… they’re not getting the same products we sell. They're looking for the cheapest pond kit they can find. Internet stores and apparently some brick and mortar stores are selling on price, not function and value. With the incentives we offer on our kits and the MAP (minimum acceptable pricing) from the manufacturers, you’re not going to find the exact products we sell cheaper anywhere. Just because it’s a skimmer by a reputable brand doesn’t mean it’s a good skimmer. Sometimes manufacturers sell a broad range of products. The same with pumps, waterfalls, pond treatments, etc. We want the best product for our customers and that’s not necessarily the cheapest.  Of course we would love to have the sale. It’s business after-all. But when someone has a bad pond experience, and they will with “crap” products, its hurts the water gardening industry as a whole. They’re going to tell everyone how much work ponds are and how they would never have another. This is bad… really bad. Luckily, this is the rare case. But it happens.

Back to the pond our crew is working on today… obviously it wasn’t just the skimmer. There was a multitude of problems. They wish they had called us first and so do we. But we’ll get their pond fixed so it’s something that’s enjoyable.  I wish I knew how to save everyone the heartache. Maybe someone reading this will think twice before they add inferior products to their water feature… I hope. I’d love to hear about it — email me.

Staci Wicker
Cool Ponds Co-Owner


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